The SmokeFree Formula

a revolutionary way to Stop Smoking

An essential guide by Professor Robert West PhD

One of the world's leading experts on stopping smoking

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Available from 27th Dec 2013. RRP £9.99

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Part One: The Science of Stopping Smoking

Chapter 1: Understanding Why you Smoke and Find it Hard to Stop
Chapter 2: The Psychology of Behaviour – and How you Can Use it to Stop Smoking
Chapter 3: Addiction
Chapter 4: Why do you Want to Stop Smoking?
Chapter 5: Ways to Quit

Part Two: The Ingredients

Chapter 6: Your SmokeFree Formula
- A Note on Where my Evidence Comes from
Chapter 7: Your Approach
- Ingredient 1: Stop abruptly
- Ingredient 2: Taking 'smoker' out of your identity
- Ingredient 3: Take it one day at a time
Chapter 8: Personal Advice and Support
- Ingredient 4: Professional stop-smoking advisor
- Ingredient 5: Telephone helpline
Chapter 9: Automated Support and Self-help Materials
- Ingredient 6: Text-messaging programme
- Ingredient 7: Stop-smoking website
- Ingredient 8: Another stop-smoking book
- Ingredient 9: Smartphone app
Chapter 10: Nicotine Products
- Ingredient 10: Licensed nicotine product
- Ingredient 11: Electronic cigarette
Chapter 11: Stop-smoking Medicines
- Ingredient 12: Varenicline (Champix)
- Ingredient 13: Bupropion (Zyban)
- Ingredient 14: Cytisine (Tabex)
Chapter 12: Staying Strong
- Ingredient 15: Plan things to keep busy
- Ingredient 16: Tell other people about stopping
- Ingredient 17: Count how much money is being saved
- Ingredient 18: Quit with friends or family
Chapter 13: Avoiding Temptation
- Ingredient 19: Change your daily routine
- Ingredient 20: Avoid smokers for a while
- Ingredient 21: Avoid alcohol for a while
- Ingredient 22: Go to bed early
- Ingredient 23: Get rid of all remaining cigarettes
Chapter 14: Dealing with Cravings
- Ingredient 24: Get active
- Ingredient 25: Isometric exercises
- Ingredient 26: Glucose tablets
- Ingredient 27: Mental exercises
- Ingredient 28: Breathing exercises
- Ingredient 29: Eat healthy snacks

Chapter 15: Your 'QuickStop' Guide: Creating your Own SmokeFree Formula
Chapter 16: Your Questions Answered
Chapter 17: If you Slip Up
Appendix 1: Things that I Don't Think Will Help
Appendix 2: The Benefits of Quitting Smoking
About the Author